Substack Launches Recording Studio for Pre-Recorded Shows and Expanded Video Tools
The new desktop feature lets creators record, brand, clip, and publish video shows without going live.
Substack has introduced Substack Recording Studio, a new desktop feature that allows creators to pre-record video shows and publish them later, marking an expansion of the platform’s push into native audio and video production.
The new studio lets users record solo videos or conversations with up to two guests without going live. Guests can join either from desktop or through the Substack mobile app. Once recording ends, the platform automatically generates clips and thumbnails for distribution across Substack’s app, website, and Substack TV.
The launch adds a pre-recorded option to a video system that until now centered largely on livestreaming. It also folds several production tasks into the platform itself, including recording, clip generation, thumbnail creation, and branded visual overlays.
Alongside Recording Studio, Substack is also rolling out several related video features. Publishers can now place a logo or wordmark directly on shows recorded either live or in the studio, with placement options built into the interface. The company says this is an early step toward giving each show a more distinct visual identity.
A new screen-sharing function is also now available for desktop livestreams and studio recordings, allowing hosts and co-hosts to present charts, datasets, articles, or other on-screen material during conversations. At launch, the feature captures visuals only; audio from shared content is not yet supported.
Substack has also expanded its thumbnail tools. Users can now choose the frame used for a thumbnail and edit the accompanying text for both live and recorded video.
The company said the new tools are available immediately. It also pointed to internal data showing that creators who used audio or video on Substack during the past 90 days grew revenue faster than those who did not, framing the new studio as part of a broader strategy to lower the barrier to multimedia publishing.
Substack plans to host a live virtual masterclass on April 1 at 1 p.m. ET to demonstrate the Recording Studio and discuss publishing strategy.